📝 Based on stockpiled essay draft🎯 First post — establishes the thesis✏️ Review and say "post it" when ready
1
I wanted to send a newsletter to 100 people. Mailchimp wanted $20/mo.
$20 is fair — automation, templates, A/B testing. A whole marketing dept in a tab.
But what if you just want to... send?
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2
You're paying for 100 features you'll never open, just to access the 3 you need.
It's the steakhouse problem 🥩 Great food, fair price. But you just wanted a grilled cheese.
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3
I built my own in an hour. Firebase + SES + a tiny API. Costs nothing.
But I built it because I "could". What about everyone else?
Free-with-ads or full-platform-price. That's it.
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4
There's a whole category of problems that are:
• Too small for $20/mo
• Too specific for a free tool
Nobody's serving it. You live with friction or pay for features you don't use.
I think that's about to change.
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5
Before Instagram, sharing a photo meant: camera → computer → Photoshop → web host. Now you pull out your phone.
Same thing is happening with software. AI collapsed build costs. A dev can ship a focused tool in a weekend for real money.
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6
How many small problems are too small for a platform to care about, but big enough that thousands would pay a few dollars to fix?
I don't have the answer. But I have a hunch we're about to find out.
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